Success isn’t measured by how much content gets produced. Look for evidence that your market position is changing.
Visibility
How frequently your firm appears in the searches and AI answers included in a documented review.
Recognition and recommendation
Whether your firm is mentioned, how it is described, and whether it is recommended. Keep those findings separate.
Market coverage and authority
Whether buyers can find clear answers, understand your expertise, and connect it to their needs.
Business response
Track relevant conversations, referrals, opportunities, and new business where attribution is available.
Evidence before claims
Establish a baseline, agree on a review period, and record what changed. Published case studies should include context, dates, methods, and client permission.