Ideas & Perspectives
Success isn’t measured by how much content gets produced. Look for evidence that your market position is changing. Visibility How frequently your firm appears in the searches and AI answers included in a documented review. Recognition and recommendation Whether your firm is mentioned, how it is described, and whether it is recommended. Keep those findings […]
There isn’t one public formula shared by all AI tools. A recommendation can depend on the question, the tool, available sources, and the context of the answer. A firm can improve the clarity and credibility of its public information, but…
GEO, or generative engine optimization, describes work intended to make information easier to discover and use in AI-generated answers. SEO focuses on visibility in search. Much of the underlying work overlaps: clear, accessible, credible content that answers a need.